DBS Bank Hong Kong Metaverse
Physical boundaries are no longer a constraint
I had an amazing opportunity to tap into the incredible potential of the metaverse for DBS Bank. In just 2 months, along with a teammate, we crafted an immersive metaverse that brought the transformative journey of the Hong Kong market to life for an internal conference. It was a game-changer that allowed us to push boundaries and discover exciting ways to enhance the branch experience for our valued customers.
With the metaverse, people no longer need to travel abroad to experience different cultures. They can step into a whole new world right from their screens, transcending physical limitations and immersing themselves in diverse cultures and new dimensions.
Rooftop garden at DBS Bank Hong Kong HQ
Bringing Local Immersion to the Audience
Hong Kong-style cafe "Cha chaan teng" Hong Kong local transportations (e.g., trams, ferries, taxis)
Results & Takweaways
Showcased transformation work in the Hong Kong market through the metaverse, featuring over 150 customized pixelated objects.
Connected with audiences across multiple markets, virtually transporting them to Hong Kong and sharing the possibilities offered by the metaverse.
Explored the potential of the metaverse and recognized the pivotal role of blockchain technology in creating a comprehensive metaverse experience.
Understood the concept of decentralization and user empowerment inherent in Web3, fostering a customer-centric approach to financial services in the metaverse.